Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model ...

Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy on ...

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs ...