Roblox fans can be found on TikTok as well. With almost a billion active users, it is the go-to platform for content creation and marketing. Many users have made various Roblox games popular.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox has always had a sizable presence on TikTok — users post gameplay footage, flashy animations and rapid-fire edits — but this content is different.