Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Roblox co-founder and CEO Dave Baszucki insisted his company is vigilant in protecting users. But his "first message" to parents is "if you're not comfortable, don't let your kids be on Roblox".

Anime games are popular on Roblox because they allow gamers to become their favorite anime heroes and villains for free. Keep reading for more.

Roblox CEO David Baszucki discusses safety concerns as the gaming platform attracts 85 million daily users, with 40% under the age of 13.

A lot of parents think they can keep their children safe by simply removing them from games like Roblox, but when you don't allow a child to engage in things that interest them, you're leaving ...