Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still ...

"To effectively leverage GEO, law firms should create high-quality content that directly addresses your audience's questions and is optimized for AI processing," writes 9Sail founder Joseph Giovannoli ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create optimized content.

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

In today’s AI-driven digital landscape, Generative Engine Optimization (GEO) is emerging as a transformative strategy for brands looking to dominate search visibility in a world shaped by AI-powered ...

J oin search expert Will Scott online today – October 7 – from 11:00am – 4:45pm ET for his 5-star Generative Engine Optimization Master Class, part of a series of tactic-rich workshops we’re running ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...