Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

This article was written by the Bloomberg Enterprise Investment Research Data team: Sundeep Agrawal, Maris Serzans, and Jerome Barkate. Amid an increasingly volatile macroeconomic climate shaped by ...