Websites employ web tracking for collecting relevant information about their visitors to serve them personalized content. A subset of web tracking, which is widely used in location tracking these days ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

In today's digital landscape, where transactions occur instantaneously, ensuring security has become a top priority for businesses. One innovative method gaining momentum in fraud detection is the use ...

This goes beyond simply not trusting location data for cybersecurity authentication. Geolocation is now used for a wide range of business reasons — but it shouldn’t be. Geolocation was once a glorious ...