This paper investigates the optimal allocation of the marketing budget within the marketing-mix decision variables so that sales (or profit) is maximized in a planning horizon. Since the influence of ...

Geometric programming (GP) is a new technique that appears to have significant potential in marketing. Researchers have avoided optimization models in marketing, partially because empirical estimates ...

Abstract: Analog circuit sizing under process/parameter variations is formulated as a mini-max geometric programming problem. To tackle such problem, we present a new method that combines the ...

Abstract: In this paper, based on the rotary iteration transformation in the simplex method, an artificial variable return-to-zero (RZ) algorithm is proposed to decide whether some condition ...