Givenchy Beauty, which ventured into the metaverse earlier this year, has transformed its world on Roblox into a ‘Winter Wonderland’ for the festive season. The new-look Givenchy Beauty House brings ...

Givenchy’s virtual world on gaming site Roblox has been given a festive makeover. The Givenchy Beauty House has been transformed on the metaverse platform into a ‘Winter Wonderland’, bringing the ...

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform.

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...