Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

Indonesian researcher Sandersan (Sandy) Onie is not only looking at how Google Adwords can be used to help those in need of mental health support, he is also on a mission, driven by family history, to ...

There are many things involve in making of an online Marketing campaign successful. Search engine optimization, Social media marketing, Pay per click, Content marketing, Website user-friendly and ...

Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and the day is coming tomorrow where the AdWords API will ...

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is ...

Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. Google released a free test version of an ...

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers. The Google mobile ads team has added a new campaign-level option that ...

Seven years after LVMH sued Google over its AdWords programme, Europe’s top court has ruled that the search engine is not liable under EU trade mark law. But that’s far from the end of the story It is ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...