Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

In this guide, we will deconstruct the way that expert agencies like MagnifyLab can deal with low lead generation.

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

コールトラッキングのグローバル・リーディング・カンパニーのDelacon Japan株式会社（本社：東京都港区、以下Delacon）は、従来のGoogleアナリティクス（ユニバーサルアナリティクス、以下UA）に加え、次世代のGoogle Analytics 4 (以下GA4)との標準連携（ベータ版 ...

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. Google Ads is adopting a full ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.