Google is expanding a verification program for financial services ads that it launched in the U.K. last summer after seeing what it describes as a “pronounced decline” in reports of ads ...

Google avoids serving repeat ads with machine learning The tech predicts which ads private browsers have already seen.

The program includes credits for Google Ads, and is a part of a larger plan to boost organizations affected by the coronavirus outbreak.

Machine-learning algorithms and 17m data points are determining how ads are bought and sold on the Google Ads platform.

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday ...

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.