You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample ...

Save time and money with this free Google Ads script to manage campaign budgets and set different allocations for each day of the week. This is one of my mantras, and I try to run my life by it. Since ...

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads ...

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.