GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.
Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...
Google LLC today announced the availability of a new cloud service in private alpha test mode that lets customers analyze data stored in multiple public clouds without needing to move it first. The ...
Google Cloud Platform is seeing strong demand for its analytics tools and BigQuery as it ramps up its sales team under CEO Thomas Kurian. Here's a look at how the cloud leaders stack up, the hybrid ...
eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google has updated its BigQuery analytics engine with new ...
Lytics, a next generation customer data platform (CDP), today announces the launch of a new clean room solution powered by Google's BigQuery and BigQuery’s Analytics Hub. With ever-changing and ...
Google LLC today introduced speed-boosting capabilities for its BigQuery cloud data warehouse that it says will enable enterprises to run analytics workflows four to five times faster in some cases.
Google is promising a single notebook environment for machine learning and data analytics, integrating SQL, Python, and ...
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At its virtual Cloud Next ’20 event, Google today announced a number of updates to its cloud portfolio, but the private alpha launch of BigQuery Omni is probably the highlight of this year’s event.