GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google LLC today announced the availability of a new cloud service in private alpha test mode that lets customers analyze data stored in multiple public clouds without needing to move it first. The ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Less than two years after taking the helm at Google Cloud, Chief Executive Thomas Kurian has made his playbook for competing with Amazon Web Services Inc. and Microsoft Azure clear: Build for a ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google has updated its BigQuery analytics engine with new ...

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Google Cloud Platform is seeing strong demand for its analytics tools and BigQuery as it ramps up its sales team under CEO Thomas Kurian. Here's a look at how the cloud leaders stack up, the hybrid ...

Google is promising a single notebook environment for machine learning and data analytics, integrating SQL, Python, and ...

Google BigQuery is getting a number of new updates to make it easier to analyze large amounts of data quickly and at a lower price. BigQuery is designed to process terabytes of data, and today’s ...

Google is announcing today that its BigQuery cloud service for running SQL-like queries on data can now easily take in data from the Google Sheets cloud-based spreadsheet software and then save query ...