Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks.

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it ...

Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by ...

However, Google recently released information about the most recent conversion measurement proposals. First-Party vs Third-Party Cookies ...