Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters.

Search Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...

Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here's what you should know. Starting in May, Google Ads will be setting a ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

In this guide, we will deconstruct the way that expert agencies like MagnifyLab can deal with low lead generation.

Earlier this year, Google announced that it would not build or use alternative identifiers to track users in replacement of third-party cookies, which are set to be phased out by 2022. Instead, Google ...