GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

The State Investment Promotion Board (SIPB), chaired by Chief Minister Chandrababu Naidu, cleared the proposal on Wednesday, ...

But plaintiffs argued that even with the setting disabled, Google continued gathering data through apps and services tied to its analytics and advertising tools. The class covered about 98 million ...