Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

In 2014, Jason Frantz and Rob Woollen co-founded Sigma Computing, a platform that overlays data stored in data platforms such as Snowflake and Google BigQuery with a spreadsheet-like interface for ...