Google's Gary Illyes warns of soft 404 errors' impact on web crawling and recommends proper error handling to improve SEO and site efficiency. Soft 404 errors mislead ...

In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings. There are ...

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from ...

According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search. Gary wrote on LinkedIn wrote, "Crawlers have lots of resources, they ...

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404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common HTTP ...