Classic Pop’ on Google Play Store generated an estimated $1M in open programmatic ad revenue in Brazil, and ‘Tinder Dating ...
On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange has already expressed ...
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...
In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has found Google guilty of abusing its dominance in the adtech stack. These are ...
Government lawyers accuse the technology giant of seeking to dominate display advertising on websites, including those of ...
Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data ...
Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...
Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, says Bayer’s Glenniss Richards.
If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
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