Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Today, I will talk about Google Analytics and share a complete guide with 35 important actions and metrics you need to know to get the most out of Google Analytics. With the release of Google ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

"Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on this data. Whether you are a blogger or the manager of ...

FREDERICK -- 42 business representatives at a recent seminar didn't have to Google "Web analytics" because an official of the search engine giant clicked with her audience. Google senior associate ...

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides Google ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...