GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.
Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: ...
The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...
Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages ...
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...
New York, Feb. 23, 2023 (GLOBE NEWSWIRE) -- The Mobile Apps and Web Analytics Market is predicted to record a CAGR of 16.4% during the forecast period, from US$ 9.6 Billion in 2022 to US$ 44.0 Billion ...
Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The ...
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