As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Miley Cyrus has officially entered the metaverse. As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real ...

Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, you can do the same thing for your avatar by heading to in-game shop the ...