The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for 350,000 ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

High-end fashion house Gucci is the latest in a long line of brands that have partnered with Roblox, although its latest is a permanent “persistent digital social space” to showcase the firm’s latest ...