A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. Read More: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

Gucci's new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci has officially entered the metaverse after unveiling a permanent presence on gaming platform Roblox.

Gucci digitally outfits Gen-Z in metaverse foray with Roblox Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting ...

Gucci Town is a Roblox digital location intended for those exploring the unexpected. It's an experience or a place to learn more about Gucci and its history, as well as Alessandro Michele's ...

Gucci is making its presence inside of Roblox, a metaverse and gaming platform, a little more permanent. The fashion brand previously collaborated with the virtual world for more short-lived ...

It previously launched an interactive art and fashion-inspired virtual world – the Gucci Garden – on Roblox in May 2021, and it has expanded its offering with Gucci Town.