Roblox fans are going extreme when it comes to dressing up their avatar with skin. Players are now paying thousands of dollars for the virtual Gucci bags in the game. And they do not mind if it costs ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Roblox has become incredibly popular over the years with user-created content that is purchasable using the in-game currency 'Robux,' helping to spur it on. Most items sold during the Gucci Garden ...

Roblox has become one of the most creative gaming platforms around, who would have thought that when the game launched in 2006 that players would be able to get a Gucci Dionysus Bag in-game. If you ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...