RobloxにNIKEとGUCCIの事例を視察にいってきました。「体験型広告」と言いますが、「広告」という単語は違う気がしますが、お客様にとっては、「広告費」で使えるので、いい単語ですね。

High-end fashion house Gucci is the latest in a long line of brands that have partnered with Roblox, although its latest is a permanent “persistent digital social space” to showcase the firm’s latest ...

Miley Cyrus has officially entered the metaverse. As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real ...