I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that ...

When you buy through links on our articles, Future and its syndication partners may earn a commission.

Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

“Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” Adding a dose of humor to the ...

HBO subscribers have been left feeling dizzy after Warner Bros. announced that its streaming service Max will return to its original name, HBO Max, in the summer. The network revealed the shock ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally, the ...

Whether you like to wind down your weekdays with a feel-good movie or spend your weekends binge-watching action shows, HBO and Max have a lot in store for everyone. Here's a list of all the new ...