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Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...
I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that ...
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Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
It’s not TV, it’s HBO Max. Again. Warner Bros ... to further accelerate that growth in the years ahead.” Adding a dose of humor to the proceedings, the company’s press release announcing ...