Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Max is reverting to HBO Max this summer, a strategic move to restore HBO’s premium brand and focus on quality.

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself ...