Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

Tagging data and text with attention to people with disabilities. For example, Bold and Italics tags are ignored by screen readers, and blind people do not know that the text is emphasized in any way.

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Recently, content markup has become even more complex with support of semantic enrichment: markup of entities and concepts and pointing to external intellectual resources such as linked data.

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...