Microsoft Word can save its files as either documents or Web pages. If you want to embed a file's content into a larger Web page on your company site, you can extract its HTML code and paste it ...

1. HTML Coding Standards And SEO Go Together An SEO familiar with HTML understands how a web document should be structured and is alert to the consequences of poor coding practices.

A page will typically have a headline. Behind the scenes, in the HTML code, the headline is wrapped in an H1 tag. This page has a headline and several sub-headings to break up the copy into sections.

In a 2018 Google Webmaster office-hours hangout, Google Webmaster Trends Analyst John Mueller was asked if the ratio of HTML code to website text had any role in determining rankings.