The email is template driven, and MailChimp offers 13 basic layouts and over 300 templates. There is also an HTML editor to design your own template. The Email Template Reference Guide has code ...

You can also design your own template by using HTML. Campaigner offers more than 800 themed templates while MailChimp has 13 email layouts and over 300 templates.

You can also design your own template by using HTML. Campaigner offers more than 800 themed templates while MailChimp has 13 email layouts and over 300 templates.

Due to the technical difficulty of personalizing each HTML code, this effect can be difficult to achieve in an HTML email, but is as simple as typing in a few extra lines with plain-text messages.