While the heart-shaped button is seemingly only for expressing appreciation for the content of a social media post, researchers have determined that people use the button for many other reasons.

Whatever the future of Twitter’s “like” button may be, as a scholar of social media and religion I’d argue that the cute little heart-shaped button on Twitter and Facebook is far more ...

You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones.

While the heart-shaped button is seemingly only for expressing appreciation for the content of a social media post, researchers have determined that people use the button for many other reasons.

Twitter's "favorite" button just got a makeover. The company announced Tuesday that it is switching out the "star" icon for a "heart," which will signify a "like" rather than a "favorite." The ...

Twitter’s like button — the heart at the bottom of a Tweet — is one of the more enduring and popular parts of the Twitter experience. So it took some by surprise to see a story published ...

Twitter Communications confirmed a Like button rework was being considered as part of an ongoing effort to clean up the platform — with the aim of incentivising "healthier conversations".