Search Engine Land » SEO, PPC & AIO Guides » The most important HTML tags to use for SEO success Share HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

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Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...