Google displays a block of HTML code you can insert into your Web documents, which allows allow users to use the custom search engine directly from your website without leaving the page.

These simple code elements tell search engines exactly what your webpage is about and how to interpret it. Mastering HTML tags can significantly boost your rankings and traffic.

A detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings.

Understanding the role of HTML code helps developers understand what that code is doing. Semantic HTML tells developers (or search engines) what the purpose of that code is.