If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google’s Martin Splitt discussed Google products and why they don’t get a break core web vitals scoring. Just like other third party web add-ons, Google’s products can negatively affect core web ...

Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The ...

France’s data protection watchdog, the CNIL, has issued updated guidance on use of Google Analytics following a decision earlier this year that found a local website’s use of the tool to be in breach ...