Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Paris Hilton, the self-styled “Queen of the Metaverse,” launched an event on Monday celebrating Halloween inside of Paris World, a virtual experience in Roblox that was developed by her company 11:11 ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

In this game, players begin their journeys as low-skilled warriors tasked with eliminating the strongest gamers and NPCs in lethal fights. One must enhance their Elemental strength (bending power) and ...

The set is fairly expensive and can cost players a substantial amount of Robux to obtain. Every year, during the month of October, players can find the bundle on sale. Users' avatars will have a ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...