Header bidding is picking up steam among publishers—at least among the ones Index Exchange works with. An analysis of client spending on header-tag vs. tag-based spending from April 2015 to March 2016 ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Creating a website for your business involves preparing the content you want your visitors to see, then styling this content to market your organization in the most effective manner. Most website ...

Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as ...