If you’re an 80s person like me, heuristics might make you think of that British band that sang "Sweet Dreams are made of This." That’s Eurythmics, not heuristics! Daniel Kahneman and Amos Tversky ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Have you ever installed an app that seemed innocent — then noticed strange behavior days later? I have too. When we distribute or recommend apps, we need a practical way to separate ...