After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Hype, coupled with action, surrounds big data as organizations transition to culture leveraging data and analytics for increased revenue, efficiency Hype continues to surround big data analytics. But ...

Big data is revolutionizing basketball in terms of how the game is played, consumed, and even experienced. Many changes have been brought about by data analytics, which has revolutionized how scouts ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...

Big data has been transforming companies and entire industries worldwide for well over a decade but money continues to pour into the field as enterprises become ever more data driven. Indeed, figures ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Data is the foundation of every industry today, powering strategic decision-making, operational efficiency and customer engagement. However, as businesses accumulate vast amounts of data, managing it ...

Marketing professionals agree that big data analytics will become a major component of their business over the next several years. In fact, according to a survey conducted by Teradata in March and May ...