Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

We live in the Big Data era. The volume and variety of data available to marketers from internal sales records and public records, sophisticated marketing analytics applications, social media and a ...

These expert insights showcase how data can redefine market approaches. Unlocking customer insights using data analytics has become imperative for successful business operations. After all, how can ...

In recent years, Capital One has elevated its already robust card partnerships business. Retailers such as Walmart, Williams-Sonoma, and REI Co-op partner with the company to deliver tailored credit ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Veteran Boston-area tech executive Dave Ellenberger has been named CEO of Pursway, a marketing software firm with its U.S. headquarters in Waltham, Mass. To continue ...

Rapid globalization has brought exciting times to the foreign exchange (FX) market. With the accelerated rise and integration of artificial intelligence and big data into global finance, FX operations ...