With artificial intelligence (AI) widely seen as the first significant development thrown up by the tech sector in the last decade it is possible to imagine that this apparently new technology simply ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...

Each hryvnia invested in a wind power plant gives a multiplier effect of one hundred hryvnias, believes the general director of Friendly Wind Technology LLC and Wind Parks of Ukraine LLC, Vladyslav ...

Analysis: A lesson in Swiftonomics: can a Taylor Swift visit help a country shake off the impacts of the global economic slowdown? The impact of a global recession may vary from one country to another ...

A new report, The Multiplier Effect- a CMO’s guide to brand building in the performance era, helps marketers better understand how to deliver high-impact advertising. Based on insights and data from a ...

The GST rate cut, combined with Income Tax relief announced in the Budget, will boost GDP, said Chief Economic Advisor V Anantha Nageswaran on Monday. “The GST 2.0 is a very significant landmark ...