Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...
Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox. Sign up for our newsletter to get the latest on the ...
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