Fenty Beauty is partnering with Roblox to launch a four-week Fenty Beauty and Fenty Skin experience on Roblox, the company said in a press release on Tuesday. The experience centers on product ...

Roblox is making some changes to how creators can sell limited-run virtual gear Including the ability to sell them within a custom experience, which can earn them more money.

e.l.f. Beauty launched its Roblox experience, e.l.f. UP! in November 2023 -- an open-world tycoon-style game built by Supersocial that invites players to develop financial literacy and raise ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Walmart.