The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even greater pressure to deliver results. (Image supplied) A new report, The ...

The Multiplier Effect report combines insights and data from WARC (World Advertising Research Centre), Analytic Partners, System1, Prophet and Bera.ai, to deliver a data-driven case for effective ...

Brands that want to leverage the power of the Multiplier Effect in advertising must embrace truly joined-up thinking across their strategies, investments, creative, media and measurement. Practical ...

This article advises how to identify spending patterns based on siloed strategies, pursue both “brand” and “performance” advertising, and generate the 'multiplier effect' in the context of Chinese ...