Blathnaid O’Dea worked as a Careers reporter until 2024, coming from a background in the Humanities. She likes people, pranking, pictures of puffins – and apparently alliteration.

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest ...

In the current competitive business environment, most small, medium, and large businesses face challenges in creating engaging channels that provide customers with relevant information for more clicks ...

In a media age when “reaching out” is cosy code for persistently requesting a comment, and “storytelling” is what some PR companies have taken to calling press releases there’s something admirably ...

A little over a year ago, Matt Taylor began to feel like he was getting a few too many push notifications from the BBC News app. It’s a feeling many of us can probably relate to. Many people, myself ...