What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. ByNadja Sayej, ...

Search Engine Land » SEO, PPC & AIO Guides » How to create a content calendar that actually works Share Many content teams publish content without a real plan. Sure, they might have a spreadsheet with ...

I often hear of people taking hours to write a blog. I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other ...

Start with their needs, interests and media consumption habits. Ask yourself which of your clients you’d love to have more of. This will identify your ideal client — and your target audience. You can ...

Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences. Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at ...

This article was written by Peter Boolkah, Business Coach and founder of Visibility SEO. Peter has helped businesses globally scale up and grow for over 20 years. To be visible in the marketplace all ...

Google's NotebookLM creates a realistic conversation between two AI voices based on any source material you give it. When I wrote a provocatively-titled post about AI replacing podcasters, I caught ...