Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in Facebook and now just have to wrap your head around the new Facebook pixel. If this ...

Facebook will track a conversion from an ad any time someone clicks on your ad (or views your ad if you have the View attribution also selected) and then lands on the “thank you” page.