Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting the ...

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure.